Whitepaper
Unlocking Success: 6 Key Tips for Your Martech Investment Journey
In the dynamic landscape of Martech, where technology meets customer experience, your investment holds the power to transform your business. To embark on this transformative journey and harness the full potential of Martech, you must place the customer at the heart of your strategy. Here are 6 keys that unlock success for future-proofed companies.
- Develop and anchor a CX (Customer Experience) strategy
- Form partnerships and cross-functional agile teams along customer journeys
- Develop expertise in both agile methodologies and CX methods
- Develop measurement methods, customer-oriented KPIs, and goal alignment
- Develop a data strategy and a Martech stack that supports your CX strategy
- Build a plan and roadmap – take measured steps to secure the desired outcomes
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Part 1
How to succeed with your Martech investment
Don’t miss out on the first part of this series
Part 1 is about customer focus and the importance of understanding and meeting your customers’ needs. For an organization to achieve this, it often requires extensive change efforts, and as always with a change, this involves several different perspectives and dimensions. Why do companies fail, and how have companies succeeded in their transition to truly becoming customer-focused?
Martech Maturity and AI Adoption
The European Martech Report 2023 dives into the differences in Martech maturity and AI adoption across ten European markets. These insights shed light on the challenges and opportunities faced by organizations in different countries. 1 Martech Maturity: Sweden’s Rise from the Bottom In previous years, Sweden has fallen behind in terms of Martech maturity. However, […]
