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5 tips to get your lapsed players back into the game

A few weeks back, we sat down with our Account Manager Jenny Ramstedt to discuss how to maintain long-lasting relationships when communicating with players – read the interview here. She gave some great insight into the changing iGaming industry and one takeaway is that CX is becoming the prime way to differentiate your brand and […]

How to maintain long-lasting relationships when communicating with players

Interview with Jenny Ramstedt, Account Manager at Wiraya When looking at the dynamic of the iGaming industry, the way operators communicate and interact with players can easily dictate the future of a player’s journey with the brand. Increasing player retention and activating that player to put down that first deposit is largely in part due […]

Utilising critical moments in the customer journey to improve customer lifetime value

Initiating customers to take action by identifying critical moments. How using these moments with automated personalisation at scale can drive higher conversion. With competition increasing, catching your customer’s attention is becoming more and more difficult. It’s vital to be relevant in your communication with content that is personalised for that specific customer also ensuring the […]

Why proactive customer communication is essential to the future of the utility industry

Interview with Matt Todd, Account Executive at Wiraya Many companies have been hit by the pandemic and increased churn as a result of poor communication with their existing customers. Taking control of their communication is more vital than ever to retain happy customers. As part of an exciting new concept to share insight and awareness, […]

What to think about before adjusting customer communication

Due to the current global situation, business leaders all over the world are currently trying to make sense of these new and strange times. You are probably one of them. A lot of things are uncertain but before turning all plans, customer communication and visions on its head, let’s take a step back and look […]

Connected drivers: the key to an effective customer lifecycle

Maintaining engaging, fruitful customer relationships in the automotive industry is a challenging, increasingly uphill struggle for today’s car manufacturers. Whether it’s keeping customers on track with finance payments, scheduling repairs, selling (and fitting) new accessories – you name it –, aftermarket offers are usually an afterthought for customers. Of course, every business knows personalising the customer […]

Where does voice communication fit in your marketing stack?

A powerful tool in your customer experience plan Say you have 110 customers. You identify 10 of them as high-value and assign them to a telemarketing service. That leaves 100 customers that need to be activated through marketing automation (email, SMS etc.). Now if your marketing automation converts an average of 3% (benchmark), that leaves […]

How can you improve your customer retention?

With providers losing 14% of their customers on average YOY. How can you improve your customer retention? Mobile operators are losing massive amounts of customers every year as customers easily switch between different suppliers if they are unsatisfied. Latest figures suggest that on average, 14% of customers are lost each year by operators and it […]

Subscribers are dissatisfied with their operator’s communication

How to turn around your dissatisfied customers The majority of customers you lost as a mobile operator could have stayed longer. But in order to keep your customers, it’s important that you make them feel appreciated, make sure they get relevant information at the right time, and in channels they choose. The telecom industry is […]

How can AI help telecom operators reduce churn?

Automate your customer interactions using AI The largest problem for telco operators is losing customers to another operator (churn). Or to be more specific increase customer lifetime value (CLV) while increasing net promoter score (NPS). Despite advanced churn prediction models, many operators have lost sight of what actually creates value for their customers. Today’s customers […]