Explore fresh perspectives, news, and inspiration from the world of customer communication and engagement.
Even more personalised customer communications with AI As VP Product of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by the European Commission. With this grant, we can speed up our commitment to Artificial Intelligence (AI) and create even more personalised customer communications. It’s a lot of buzz […]
Energy businesses in urgent need for effective customer communication Huffington Post features Wiraya’s CEO Oskar Klingberg on the urgent need for energy businesses to create truly effective communication with customers as the industry moves from standard variable tariffs. Want to know how Wiraya can help the energy sector in customer communication? Click here
Trust between insurers and consumers is at an all-time low Quite a statement, but it’s indicative of a tumultuous industry that has reached a clear breaking point. Yet for those insurance businesses that recognise the issues at hand, and are willing to implement the necessary changes, there are clear opportunities to create a growing base […]
4 things you need to boost your most critical KPIs You’ve used your marketing capabilities to attract thousands of customers to your business. Now they’re in, you need to inspire them to contribute to your most valuable KPIs – like buying new products, renewing their subscriptions, and switching to direct debits. That means communicating with […]
It’s time to prove your value, CRM Manager! Effective use of customer data is key to grow business revenue. Yet the businesses that can combine good customer insights with an innovative approach to CRM data will become industry leaders. CRM managers have a critical role to play in understanding customer insights and using the latest […]
Why the future of content marketing: why ’customer in’ wins every time One of the world’s leading Content Marketing Agency; Velocity, recently visited Wiraya at a breakfast seminar in Stockholm. Stan Woods, Managing Director at Velocity was talking about the future of content marketing and explained the power of “Insane Honesty” in a marketing context. […]
Companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. 1. Do nothing Some people might want to do nothing. They’ll want to bury their heads in the sand and pretend it’s not happening. They might get away with it. […]
The time to maximize the potential of CRM is now Leading CRM teams within JustEat, MoneySupermarket.com, Fiat Group, and comparethemarket.com, Senior CRM professional Mahbub Ahmed shares his insights. The challenge I’ve worked across a range of industries and the challenge has always been the same; how can we reach our existing customers if the content […]
With insurers and brokers using email, text and social media more than ever before to get heard in a noisy market, consumers are switching off In a recent study, Wiraya discovered that 86% of customers who left their insurance, energy, mobile or banking provider said they would have been more content with the service if […]
Take total control of the Customer Lifecycle Flows Developing and expanding your customers’ commitment to your company increases additional revenue and profitability. The customer lifecycle is the toolkit that helps you allocate the resources, which is why it is such an important sales and marketing tool. The objectives with a CRM strategy is to acquire, […]
