Explore fresh perspectives, news, and inspiration from the world of customer communication and engagement.
Interview with the CX specialist Joakim Thörn We have interviewed Joakim Thörn, the CX specialist who has many years’ experience inspiring and helping companies create better interactions along the customer journey and optimise their customer experience (CX). What do you think is the strongest argument for why companies must increase their customer focus? – There […]
If brands don’t invest in Customer Experience they will soon be disrupted by other companies that will Did you know that Amazon invested 100 times more into customer experience than on advertising their first year? It’s clear that a happy customer is good for your business. A study recently made by Forrester shows that companies […]
Best practices from CX-transformer, Joakim Thörn How many companies are customer obsessed today? Far too many managers think of themselves and their company as ‘customer obsessed’ without even listening to their customer’s thoughts on the matter. I think this is one of the biggest threats to achieving amazing customer experiences (CX) and it needs to […]
84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Let’s look at the facts for a minute: – By working more customer-focused you can increase your revenue by 10%. – It costs five times as much to attract a […]
The critical last step: inspire your players to make them take action Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Yet another costly marketing campaign has been a roaring success, and thousands of people have signed up to […]
Buzzwords often used in the Marketing industry Martech is not only a popular word amongst CIO and CMOs. It has become a game-changer in the marketing world. Combine technology with marketing and it will help companies to personalize their communication, understand customers better and both optimize and automate their processes. We have summarized a list […]
The way telco operators talk to their customers is changing. Why? – Those four letters we’re all getting used to hearing – GDPR GDPR is European legislation designed to give individuals greater control over their own data. It means that even existing customers will now have the right to opt out of marketing communications. The […]
The real attitude towards GDPR shouldn’t be one of fear. It should be one of optimism GDPR has already become a bit of a buzzword. One that’s used by agencies, specialists, sellers and publications to try and scare companies (with the hope that such fear translates into consultancy gigs). But that ignores the fact that […]
A fundamental shift for betting companies behind the scenes You want to make the most of the World Cup. Any sports betting company does – it’s the single biggest sporting event in the world (1 billion people watched the 2014 World Cup final) and it only comes around every four years. But the 2018 World […]
How to turn a potential disaster into a huge win Customer data is the lifeblood of the iGaming industry. It’s how you communicate big events, offers, and opportunities to those who really want to hear about them. It’s how you understand what your customers need. And it’s how you help them to choose your casino. […]
