Explore fresh perspectives, news, and inspiration from the world of customer communication and engagement.
Critical success factors to differentiate your brand and win players Great CX signals to your customers that you care about their privacy, that you care about what they want and that you’re willing to go the extra mile to deliver it. That turns one-off customers into loyal supporters, and maybe even brand ambassadors. Most successful […]
Why players are being more disloyal than ever and what you can do about it Once upon a time, entry barriers to the industry were lower than they’d ever been. Fly-by-night operators could emerge, make a quick profit and suddenly disappear. Modern marketing technology has made it easier and cheaper than ever to talk to […]
Are you having problems with getting your top management to prioritise Customer Experience (CX)? One of the most important factors to succeed with customer-centricity is to have management onboard. If they aren’t, you’ll soon struggle to implement the changes you want to see. As consumers are being bombarded with messages, the ones that will succeed […]
Players have had enough, and so have the regulators As the iGaming industry matures, the market is faced with greater competition and stronger regulations relating to anti-laundering, licensing and GDPR. To stay on top of the game, you will need to be fully in-tune with the changes being made. After all, it’s survival of the […]
Top priorities and common challenges for market leaders 2018 As you already know, most marketing managers have bought into the need for speed when it comes to change and are actively working to meet their customers digitally. But what are market leaders’ top priorities 2018 when it comes to marketing technology investments? And their biggest […]
Engaging players doesn’t have to be a continuous losing battle. Time to call upon your brand ambassadors… A brand ambassador may be the missing piece to your promotional puzzle. Even though many brands already have these ambassadors, they aren’t making the most out of the collaboration. It’s time to rethink your approach. Time and time […]
‘Martech’ is still an unknown concept for many There are 4 key areas to take your digitalisation to the next level. Wiraya and Odyssey, suppliers in Martech have interviewed market leaders about four key areas of Marketing Tech to investigate their digital maturity in strategy, organisation/processes, data/analysis, and system support. How do marketing managers work […]
The analyst – the marketing leaders most sought after colleague There are 4 key areas to take your digitalisation work to the next level. Wiraya and Odyssey, suppliers in Martech have interviewed market leaders about four key areas of Marketing Tech to investigate their digital maturity in strategy, organisation/processes, data/analysis, and system support. How do […]
Market leaders’ strategic work with Martech There are 4 key areas to take your digitalisation initiative to the next level. Martech (Marketing Technology) has begun to establish itself in the marketing business. Martech is often described as the combination of marketing and technology, with ‘Martech stack’ being various technical solutions that enable customer dialogues. Today’s […]
The typical traits customer-obsessed companies possess Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? 1) They have top management’s attention. In order for […]
