All Blog Posts Other
2025-03-12 / 2025-03-12 by Johanna Öman | Leave a Comment
Can you hear the difference between a real voice actor and AI-generated speech? Test yourself in this quiz. Listen to Felicia(English) Listen to Sanna(Swedish) Listen to Chris(English) Listen to Johanna(Swedish) Answers at the end of this blog post. Text-to-Speech (TTS) and customer communication: A new era of engagement In today’s fast-paced world, the average […]
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All Blog Posts Communication strategies
2025-02-20 / 2025-02-21 by Johanna Öman | Leave a Comment
In today’s rapidly changing business landscape, companies face a range of significant challenges that impact their ability to grow and survive. One of the primary challenges is economic uncertainty, driven by factors such as inflation, changing interest rates, and geopolitical instability. In this article, we highlight how effective communication can strengthen customer relationships—a key component […]
All Blog Posts
2025-02-05 / 2025-02-11 by Johanna Öman | Leave a Comment
Stockholm, 2025-02-05 – Stockholmsbaserade Wiraya, ett SaaS-bolag inom kundkommunikation, har utsett två nya styrelseledamöter. “Att få in Gabriella och Tommas i styrelsen är ett betydande tillskott. Jag är övertygad om att deras erfarenhet och kompetens kommer att stärka styrelsen och bidra till vår fortsatta tillväxt och innovation.” säger Malin Wahlberg, VD på Wiraya. Erfarna ledare […]
2024-12-16 / 2024-12-16 by Johanna Öman | Leave a Comment
Wiraya has recently been recognized as one of Sweden’s 108 most interesting and fast-growing scale-up companies by Breakit. In their article, Sweden is highlighted as a leading country in tech and entrepreneurship, and we are proud to be part of this prestigious list for 2024. With an incredible year behind us, we look forward to […]
All Blog Posts Customer Experience
2024-12-03 / 2024-12-04 by Johanna Öman | Leave a Comment
AI and Personalization: The Key to Future Customer Experiences Customer experience (CX) has become a central focus for businesses wanting to retain their customers and strengthen their competitiveness. At the same time, technologies like Artificial Intelligence (AI) are evolving quickly, offering new ways to improve and personalize customer interactions. In 2024, AI is playing an […]
All Blog Posts Martech
2024-11-07 / 2024-12-06 by Johanna Öman | Leave a Comment
Martech Report 2024: Top management vs all the others The latest European Martech report highlights an interesting and potentially risky gap within many companies: top management has a much more positive view of the company’s Martech maturity, skills, and engagement compared to other levels in the organization. This difference in perspective can create a range […]
All Blog Posts Communication strategies Martech
2024-10-02 / 2024-12-09 by Johanna Öman | Leave a Comment
Martech Report 2024: Companies Take a ‘Wait and See’ Approach to AI As AI continues to transform industries, the latest European Martech Report 2024 reveals a growing trend of companies opting to hold back on immediate AI investments. A significant number of respondents are now stating they are awaiting further developments before making major moves. […]
2024-04-25 / 2024-12-06 by Johanna Öman | Leave a Comment
6 key tips on how to truly work customer-centric (with template) In today’s business landscape, becoming customer-centric isn’t just a buzzword; it’s a necessity. Companies strive to understand and meet their customers’ needs, recognizing that superior customer experiences can be a key differentiator in a competitive market. According to Gartner, 81% of companies say they […]
2024-03-01 / 2024-12-06 by Johanna Öman | Leave a Comment
In today’s digital landscape, effective communication is the cornerstone of nurturing relationships with donors and cultivating engagement that drives action. In this article, we’ll explore the essence of effective communication within non-profit organizations, focusing on transitioning one-time contributors into reliable monthly donors. As with any company, non-profit organizations face challenges when dealing with their existing […]
2023-11-27 / 2024-12-06 by Johanna Öman | Leave a Comment
Why is effective communication so important for your existing customers? Let’s say your marketing campaign has been a roaring success, and that more people than expected bought or signed up to become customers. Now they’re in, all you need to do is to inspire them to keep contributing to your most valuable KPIs, like buying […]
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2023-11-13 / 2024-12-06 by Johanna Öman | Leave a Comment
In today’s digital landscape, effective communication is the basis for how to reach your customers and create engagement that leads to action. In this article, we will discover what effective communication really means and how you can communicate more effectively with your customers. When we meet someone working as Head of CRM (Customer Relationship Management) […]
Communication strategies
2023-11-10 / 2024-12-06 by Johanna Öman | Leave a Comment
When you’re communicating to prospects, you don’t know too much about who you’re talking to. For the most part, that’s usually fine for prospect marketing. You send out all kinds of offers, promotions, and one-way communications across various channels to reach as many as possible, measuring campaign successes through open rates and click-throughs. With customers […]
2023-09-04 / 2024-12-06 by Johanna Öman | Leave a Comment
The European Martech Report 2023 dives into the differences in Martech maturity and AI adoption across ten European markets. These insights shed light on the challenges and opportunities faced by organizations in different countries. 1 Martech Maturity: Sweden’s Rise from the Bottom In previous years, Sweden has fallen behind in terms of Martech maturity. However, […]
In the world of Martech, success goes beyond just having the right tools and strategies; it requires active involvement from top management. The European Martech Report 2023 brings up how top management engagement can impact the effectiveness of Martech implementation. 1 The Impact of Top Management on Martech Competence The report reveals that companies with […]
Martech, short for Marketing Technology, has become an integral part of any organization’s strategy to drive customer experience and business growth. The European Martech Report 2023 lifts the essential dimensions that organizations must consider to succeed in this dynamic arena. By focusing on people, process, technology, and data, companies can unlock the full potential of […]
2023-05-29 / 2024-12-06 by Johanna Öman | Leave a Comment
In today’s highly competitive business landscape, companies are increasingly turning to marketing technology (Martech) to gain a competitive edge and enhance their customer experiences. Martech encompasses various tools and strategies designed to streamline marketing efforts, improve efficiency, and drive revenue growth. However, investing in Martech requires careful consideration and planning to ensure optimal results. There […]
2023-03-17 / 2024-12-06 by Johanna Öman | Leave a Comment
A new article published by Wiles (Gartner, 2023) focuses on how executives can drive business resilience, growth, and profits in 2023. Overall, the article emphasizes that executives must be proactive and agile in their approach. One of the recommendations in the article is to optimize operations. To increase profits, executives must focus on maximizing efficiency […]
2022-09-14 / 2024-05-20 by Johanna Öman | Leave a Comment
As 2022 is slowly approaching the end of the year, it’s important to take a moment to look back and reflect. We all know that the past few years have been a rollercoaster with significant events like the covid-19 pandemic, the Ukraine War, and the rise of inflation. Such significant effects on consumer debt are […]
2022-06-16 / 2024-05-20 by Johanna Öman | Leave a Comment
The next driving force in customer activation Nowadays, customers are bombarded with an endless number of messages from brands at every angle – TV, emails, telemarketers. So it comes as no surprise that over time, the effectiveness of marketing tactics such as email has fallen drastically to around 1.9% on average across all industries. This […]
2022-06-08 / 2024-05-20 by Johanna Öman | Leave a Comment
Timing. What is it? Creating a solid communication strategy requires an ample amount of time and resources in order to create a superior customer experience. However all that is put to waste if you fail to identify the right timing when communicating with your customers. Timing is the secret sauce, that unique ingredient that can […]
2022-02-15 / 2024-05-20 by Johanna Öman | Leave a Comment
Interview with Frederick Duodu, Regional Manager at Wiraya In the utilities industry, digital transformation is essential in order to keep up with your customers’ evolving wants and needs. Many organisations work to ensure a smooth transition for new customers, and it’s important to examine how best to engage with customers during the best time and […]
2022-02-14 / 2024-05-20 by Johanna Öman | Leave a Comment
Using traditional marketing strategies to accelerate app download is proving to be more and more difficult in today’s day and age. Considering the bombardment of messages customers receive from mass communication, not only is it challenging to convince customers to take the action and download your app, but more importantly, getting the right individuals to […]
2021-08-27 / 2024-05-20 by Johanna Öman | Leave a Comment
Interview with Frederick Duodu, Account Executive at Wiraya Did you know that after a lease expires, every day that the lease car is off the lot results in lost revenue? Calling or emailing drivers to remind them of return details is an option, however a huge waste of time and resources. Not to mention, an […]
2021-08-17 / 2024-05-20 by Johanna Öman | Leave a Comment
Interview with Michal Pechta, Account Executive at Wiraya Let’s talk about service bookings – truth is, drivers don’t usually prioritise a service until there’s something noticeably wrong with the car, right? This means they’ll forget about a service that’s booked in, or even ignore a booking if something of greater priority comes up. And if […]
