All Blog Posts Communication strategies
2017-07-26 / 2024-05-20 by Johanna Öman | Leave a Comment
It’s time to prove your value, CRM Manager! Effective use of customer data is key to grow business revenue. Yet the businesses that can combine good customer insights with an innovative approach to CRM data will become industry leaders. CRM managers have a critical role to play in understanding customer insights and using the latest […]
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2017-06-02 / 2024-05-20 by Johanna Öman | Leave a Comment
Why the future of content marketing: why ’customer in’ wins every time One of the world’s leading Content Marketing Agency; Velocity, recently visited Wiraya at a breakfast seminar in Stockholm. Stan Woods, Managing Director at Velocity was talking about the future of content marketing and explained the power of “Insane Honesty” in a marketing context. […]
2017-05-17 / 2024-05-20 by Johanna Öman | Leave a Comment
Companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. 1. Do nothing Some people might want to do nothing. They’ll want to bury their heads in the sand and pretend it’s not happening. They might get away with it. […]
2017-03-29 / 2024-05-20 by Johanna Öman | Leave a Comment
The time to maximize the potential of CRM is now Leading CRM teams within JustEat, MoneySupermarket.com, Fiat Group, and comparethemarket.com, Senior CRM professional Mahbub Ahmed shares his insights. The challenge I’ve worked across a range of industries and the challenge has always been the same; how can we reach our existing customers if the content […]
2017-03-17 / 2024-05-20 by Johanna Öman | Leave a Comment
With insurers and brokers using email, text and social media more than ever before to get heard in a noisy market, consumers are switching off In a recent study, Wiraya discovered that 86% of customers who left their insurance, energy, mobile or banking provider said they would have been more content with the service if […]
2017-03-09 / 2024-05-20 by Johanna Öman | Leave a Comment
Take total control of the Customer Lifecycle Flows Developing and expanding your customers’ commitment to your company increases additional revenue and profitability. The customer lifecycle is the toolkit that helps you allocate the resources, which is why it is such an important sales and marketing tool. The objectives with a CRM strategy is to acquire, […]
