Tag: Communication

Communication strategies

Communicating with your customers like they are prospects is a dangerous game

2023-11-10 / 2024-12-06 by Johanna Öman | Leave a Comment

When you’re communicating to prospects, you don’t know too much about who you’re talking to. For the most part, that’s usually fine for prospect marketing. You send out all kinds of offers, promotions, and one-way communications across various channels to reach as many as possible, measuring campaign successes through open rates and click-throughs. With customers […]

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