Explore fresh perspectives, news, and inspiration from the world of customer communication and engagement.
The next driving force in customer activation Nowadays, customers are bombarded with an endless number of messages from brands at every angle – TV, emails, telemarketers. So it comes as no surprise that over time, the effectiveness of marketing tactics such as email has fallen drastically to around 1.9% on average across all industries. This […]
Timing. What is it? Creating a solid communication strategy requires an ample amount of time and resources in order to create a superior customer experience. However all that is put to waste if you fail to identify the right timing when communicating with your customers. Timing is the secret sauce, that unique ingredient that can […]
Interview with Frederick Duodu, Regional Manager at Wiraya In the utilities industry, digital transformation is essential in order to keep up with your customers’ evolving wants and needs. Many organisations work to ensure a smooth transition for new customers, and it’s important to examine how best to engage with customers during the best time and […]
Using traditional marketing strategies to accelerate app download is proving to be more and more difficult in today’s day and age. Considering the bombardment of messages customers receive from mass communication, not only is it challenging to convince customers to take the action and download your app, but more importantly, getting the right individuals to […]
Interview with Frederick Duodu, Account Executive at Wiraya Did you know that after a lease expires, every day that the lease car is off the lot results in lost revenue? Calling or emailing drivers to remind them of return details is an option, however a huge waste of time and resources. Not to mention, an […]
Interview with Michal Pechta, Account Executive at Wiraya Let’s talk about service bookings – truth is, drivers don’t usually prioritise a service until there’s something noticeably wrong with the car, right? This means they’ll forget about a service that’s booked in, or even ignore a booking if something of greater priority comes up. And if […]
Interview with Sara Gunnarsson, Onboarding & Customer Success Manager at Wiraya For many brands, trying to win back lapsed players and standing out from the competition can be imperative. We previously discussed the importance of putting love and care into reactivation and explored 5 vital tips for operators to get players back into the game. […]
A few weeks back, we sat down with our Account Manager Jenny Ramstedt to discuss how to maintain long-lasting relationships when communicating with players – read the interview here. She gave some great insight into the changing iGaming industry and one takeaway is that CX is becoming the prime way to differentiate your brand and […]
Interview with Jenny Ramstedt, Account Manager at Wiraya When looking at the dynamic of the iGaming industry, the way operators communicate and interact with players can easily dictate the future of a player’s journey with the brand. Increasing player retention and activating that player to put down that first deposit is largely in part due […]
Initiating customers to take action by identifying critical moments. How using these moments with automated personalisation at scale can drive higher conversion. With competition increasing, catching your customer’s attention is becoming more and more difficult. It’s vital to be relevant in your communication with content that is personalised for that specific customer also ensuring the […]
