All Blog Posts Communication strategies
2023-11-27 / 2024-12-06 by Johanna Öman | Leave a Comment
Why is effective communication so important for your existing customers? Let’s say your marketing campaign has been a roaring success, and that more people than expected bought or signed up to become customers. Now they’re in, all you need to do is to inspire them to keep contributing to your most valuable KPIs, like buying […]
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Communication strategies
2023-11-10 / 2024-12-06 by Johanna Öman | Leave a Comment
When you’re communicating to prospects, you don’t know too much about who you’re talking to. For the most part, that’s usually fine for prospect marketing. You send out all kinds of offers, promotions, and one-way communications across various channels to reach as many as possible, measuring campaign successes through open rates and click-throughs. With customers […]
