Voice Report 2019

Voice Report: Why is voice communication so effective for outreach?

Say you have 110 customers. You identify 10 of them as high-value and assign them to a telemarketing service.

That leaves 100 customers that need to be activated through marketing automation (email, SMS, etc.)

Now if your marketing automation converts at 3% (and this is at the high-end for marketing automation) that’s 97 customers who…

• Didn’t take action
• Are at risk of churning
• Will probably take their money elsewhere

Scale those 100 customers up to 1000 customers or 10,000 customers and that’s a whole lot of lost revenue.

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