Voice Report 2019
Voice Report: Why is voice communication so effective for outreach?
Say you have 110 customers. You identify 10 of them as high-value and assign them to a telemarketing service.
That leaves 100 customers that need to be activated through marketing automation (email, SMS, etc.)
Now if your marketing automation converts at 3% (and this is at the high-end for marketing automation) that’s 97 customers who…
- Didn’t take action
- Are at risk of churning
- Will probably take their money elsewhere
Scale those 100 customers up to 1000 customers or 10,000 customers and that’s a whole lot of lost revenue.