Ikano Bank is an international bank that offers various financial products and services, including savings, loans, credit cards, and insurance. The bank focuses on providing simplicity and sustainability in its services and aims to build long-term relationships with its customers. Ikano Bank actively works to enhance and develop its customer experience with a focus on increasing customer loyalty.
Together with Wiraya, Ikano Bank established a new communication strategy targeting this customer group. The strategy focuses on proactively reaching out to customers who have not paid on time and are behind with their payments.
Read the full case here: Ikano Bank wanted to improve payment rates and work more efficiently in assisting customers who miss paying their invoices on time
Ikano Bank's Strategy Success
Watch the video on how a new communication strategy helped reduce late invoice payments
