Success story:
How GVC increased player engagement through personalisation

We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand.

Damon Cartwright,
Global CRM Operation Manager

THE CHALLENGE

How to increase player engagement

It’s never been harder to increase player engagement, and the value players generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.

Read more about how GVC increased player engagement together with Wiraya in our Success story below!