Success story:
How GVC increased player engagement through personalisation

We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand.

Damon Cartwright,
Global CRM Operation Manager


 

 

THE CHALLENGE

How to increase player engagement

It’s never been harder to increase player engagement, and the value players generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.

Read more about how GVC increased player engagement together with Wiraya in our Success story below!

OTHER INSIGHTS

Success story:
Kundnöjdhet driver kundlojalitet
– Telia om proaktiv kommunikation som verktyg

Telia fokuserar på kundnöjdheten för att driva sin kundlojalitet  Det […]

Success story:
Länsförsäkringar Bergslagen arbetar med proaktiv kundvård för att möta sina kunder på bästa sätt

Tillsammans med Wiraya, arbetar Länsförsäkringar Bergslagen proaktivt för att löpande […]

How can companies improve their customer experience?

How can companies improve their customer experience? In this recording, […]