Martech report 2020

The increase in Martech shows no sign of slowing down!

80% of the respondents will continue to invest in marketing technology in the next couple of years and 58% stated that their role has improved thanks to Martech. Download the report for more insights on:

  • How Northern European CMOs are working with Martech
  • How to measure your investments
  • Get insights and valuable tools to succeed

The Martech report is based on a quantitative survey and interviews in Northern Europe. It’s done by Wiraya, Odyssey, CMO goes Tech and SWEDMA – all of which represent different parts of a growing Martech community. The purpose is to increase knowledge in the Martech area, but also create a forum for discussing issues and challenges, as well as giving advice and support.

THANK YOU to the marketing leaders for taking the time to share their knowledge, challenges, successes, and insights by participating in this survey and interviews.