Martech Report 2019

Martech Report: How are CMO’s working with Marketing Technology in 2019?

The implementation of Martech shows no signs of slowing down. The CMO seems to have full support from the CEO to continue the investments thanks to it’s proven value of meeting consumers’ changed behaviours and the opportunities it provides for automating and personalizing customer interactions throughout the customer journey.

The Martech report is based on a quantitative survey and interviews in Northern Europe. It’s done by Wiraya, Odyssey, CMO goes Tech and SWEDMA – all of which represent different parts of a growing martech community. The purpose is to increase knowledge in the martech area, but also create a forum for discussing issues and challenges, as well as giving advice and support.

Get insights on:

  • How Northern European CMOs are working with martech
  • How to get the best results from your martech investments
  • Get insights and valuble tools to succeed in martech

https://www.wiraya.comIt’s never been harder to increase revenues, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.Martech Report: It’s never been harder to increase player loyalty, and the value they increase revenue their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  Martech Report: With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach./

OTHER INSIGHTS

Success story:
GuazuBet implements a
cross-functional communication strategy across all their channels

GuazuBet wanted to give a personal, fun, and memorable experience […]

Success story:
Kundnöjdhet driver kundlojalitet – Telia om proaktiv kommunikation som verktyg

Telia fokuserar på kundnöjdheten för att driva sin kundlojalitet  Det […]
The CEO of Wiraya holding a seminar on how to be customer-centric

Is your Martech strategy customer-centric?
The Key to Success for Businesses

Event on demand | Customer-centric Discover how businesses succeed by […]