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The importance of customer communication when facing common business challenges in 2025

In today’s rapidly changing business landscape, companies face a range of significant challenges that impact their ability to grow and survive. One of the primary challenges is economic uncertainty, driven by factors such as inflation, changing interest rates, and geopolitical instability. In this article, we highlight how effective communication can strengthen customer relationships—a key component […]

Martech Report 2024:<br/>Companies Take a ‘Wait and See’ Approach to AI

Martech Report 2024:
Companies Take a ‘Wait and See’ Approach to AI

Martech Report 2024: Companies Take a ‘Wait and See’ Approach to AI As AI continues to transform industries, the latest European Martech Report 2024 reveals a growing trend of companies opting to hold back on immediate AI investments. A significant number of respondents are now stating they are awaiting further developments before making major moves. […]

6 key tips on how to truly work<br/>customer-centric

6 key tips on how to truly work
customer-centric

6 key tips on how to truly work customer-centric (with template) In today’s business landscape, becoming customer-centric isn’t just a buzzword; it’s a necessity. Companies strive to understand and meet their customers’ needs, recognizing that superior customer experiences can be a key differentiator in a competitive market. According to Gartner, 81% of companies say they […]

Effective Communication: Transitioning One-Time Contributors into Monthly Donors

In today’s digital landscape, effective communication is the cornerstone of nurturing relationships with donors and cultivating engagement that drives action. In this article, we’ll explore the essence of effective communication within non-profit organizations, focusing on transitioning one-time contributors into reliable monthly donors. As with any company, non-profit organizations face challenges when dealing with their existing […]

Effective communication – How to stop missing out on millions in profits

Why is effective communication so important for your existing customers? Let’s say your marketing campaign has been a roaring success, and that more people than expected bought or signed up to become customers. Now they’re in, all you need to do is to inspire them to keep contributing to your most valuable KPIs, like buying […]

Head of CRM: How can I communicate more effectively?

In today’s digital landscape, effective communication is the basis for how to reach your customers and create engagement that leads to action. In this article, we will discover what effective communication really means and how you can communicate more effectively with your customers. When we meet someone working as Head of CRM (Customer Relationship Management) […]

Communicating with your customers like they are prospects is a dangerous game

When you’re communicating to prospects, you don’t know too much about who you’re talking to. For the most part, that’s usually fine for prospect marketing. You send out all kinds of offers, promotions, and one-way communications across various channels to reach as many as possible, measuring campaign successes through open rates and click-throughs. With customers […]

Taking a proactive approach to increase lease renewals and boost the customer experience

Interview with Frederick Duodu, Account Executive at Wiraya Did you know that after a lease expires, every day that the lease car is off the lot results in lost revenue? Calling or emailing drivers to remind them of return details is an option, however a huge waste of time and resources. Not to mention, an […]

Managing your communication strategy to boost service bookings

Interview with Michal Pechta, Account Executive at Wiraya Let’s talk about service bookings – truth is, drivers don’t usually prioritise a service until there’s something noticeably wrong with the car, right? This means they’ll forget about a service that’s booked in, or even ignore a booking if something of greater priority comes up. And if […]

Building a communication strategy with gamification and the power of voice

Interview with Sara Gunnarsson, Onboarding & Customer Success Manager at Wiraya For many brands, trying to win back lapsed players and standing out from the competition can be imperative. We previously discussed the importance of putting love and care into reactivation and explored 5 vital tips for operators to get players back into the game. […]