Explore fresh perspectives, news, and inspiration from the world of customer communication and engagement.
PRESS RELEASE Wiraya and On-Time join forces to build the leading Nordic platform for intelligent voice-led customer communication for payment reminders Stockholm, Sweden – 2025-11-19 – Wiraya Solutions AB, a leading provider of automated and intelligent voice led communication, today announces the merger with On-Time Research Solutions Oy, a Finnish SaaS company specializing in customer […]
How Banks Can Meet Rising Expectations for Customer Communication In a fast-paced digital world, customers demand communication that is instant, relevant, and personal. Yet, many banks struggle to deliver consistent and meaningful interactions—ultimately harming loyalty and trust. Why banks fall short Despite access to rich customer data and strong resources, banks often face key obstacles: […]
Can you hear the difference between a real voice actor and AI-generated speech? Test yourself in this quiz. Listen to Felicia(English) Listen to Sanna(Swedish) Listen to Chris(English) Listen to Johanna(Swedish) Answers at the end of this blog post. Text-to-Speech (TTS) and customer communication: A new era of engagement In today’s fast-paced world, the average […]
In today’s rapidly changing business landscape, companies face a range of significant challenges that impact their ability to grow and survive. One of the primary challenges is economic uncertainty, driven by factors such as inflation, changing interest rates, and geopolitical instability. In this article, we highlight how effective communication can strengthen customer relationships—a key component […]
Stockholm, 2025-02-05 – Stockholmsbaserade Wiraya, ett SaaS-bolag inom kundkommunikation, har utsett två nya styrelseledamöter. “Att få in Gabriella och Tommas i styrelsen är ett betydande tillskott. Jag är övertygad om att deras erfarenhet och kompetens kommer att stärka styrelsen och bidra till vår fortsatta tillväxt och innovation.” säger Malin Wahlberg, VD på Wiraya. Erfarna ledare […]
Wiraya has recently been recognized as one of Sweden’s 108 most interesting and fast-growing scale-up companies by Breakit. In their article, Sweden is highlighted as a leading country in tech and entrepreneurship, and we are proud to be part of this prestigious list for 2024. With an incredible year behind us, we look forward to […]
AI and Personalization: The Key to Future Customer Experiences Customer experience (CX) has become a central focus for businesses wanting to retain their customers and strengthen their competitiveness. At the same time, technologies like Artificial Intelligence (AI) are evolving quickly, offering new ways to improve and personalize customer interactions. In 2024, AI is playing an […]
Martech Report 2024: Top management vs all the others The latest European Martech report highlights an interesting and potentially risky gap within many companies: top management has a much more positive view of the company’s Martech maturity, skills, and engagement compared to other levels in the organization. This difference in perspective can create a range […]
Martech Report 2024: Companies Take a ‘Wait and See’ Approach to AI As AI continues to transform industries, the latest European Martech Report 2024 reveals a growing trend of companies opting to hold back on immediate AI investments. A significant number of respondents are now stating they are awaiting further developments before making major moves. […]
6 key tips on how to truly work customer-centric (with template) In today’s business landscape, becoming customer-centric isn’t just a buzzword; it’s a necessity. Companies strive to understand and meet their customers’ needs, recognizing that superior customer experiences can be a key differentiator in a competitive market. According to Gartner, 81% of companies say they […]
