YouGov Voice Report: The Power of Voice

Taking the temperature on voice tech

  • Survey of 2000 consumers highlights value of voice in a post PPI world
  • Companies betting big on voice incl AlexaSiri, Cortana and Watson
  • 71% think it will be used for one or more daily tasks in 10 years’ time
  • Personalisation is key for businesses using a voice systems;
  • 64% of respondents preferring a female voice
  • 66% of Scottish people would prefer to hear a Scottish accent
  • Helen Mirren rated celebrity voice most people would like to hear from