How Jönköping Energy tested a new strategy of informing and activating customers in order to boost app download
A personal but non-intrusive way to engage customers and encourage them to download the app.
Jönköping Energi’s vision is to be a good force for a good society, and they are contributing to the development in their region through sustainable and innovative services. One of these services is the new app that Jönköping Energi launched at the end of 2020, together with Bright Energy.
The app not only ensures how easy it is to be a customer at Jönköping Energi, but also provides tips on how customers can lower their electricity costs as well as help them save energy in their everyday lives.
In the beginning, I was quite sceptical about how our customers would react to this proactive way of communicating, but looking at the outcome and the KPI’s, I must say that I have changed my mind. This works!
Head of Marketing & Communications
the purpose & solution
Increasing app downloads and registrations with a personalised and non-intrusive strategy
The Bright app gives Jönköping Energi customers an easier way of understanding their electricity consumption and receiving tips on how to make environmentally friendly choices in their everyday lives.
This all sounds great, so where does Wiraya fit in? Well, in order to make your customers’ lives easier, for instance lowering their electricity costs, the customer will need to download the app to know this information. The Bright app gives Jönköping Energi customers an easier way of understanding their electricity consumption and receiving tips on how to make environmentally friendly choices in their everyday lives.
Jönköping Energi decided to test a new way to inform and activate their customers and utilised the Wiraya Cloud platform to engage with customers and encourage them to download the app.
The Wiraya communication flow consists of a combination of pre-recorded interactive voice calls and SMS . In the communication, the customer is taken by the hand and is guided through the flow. The setup process consists of copywriting, studio recording with a professional voice actor, writing SMS copy and configuring the flow on the Wiraya platform. The outcome? Over 20% of customers downloaded and registered in the app.
“Reaching 93% of our customers and having over 20% of them download and register in the app is a great result. Thanks to this activity we see an incredible uplift in the app usage.”
- REACH: 93%
- PICK-UP: 78%
- LISTENED THROUGH: 91%
- CONVERSION (APP DOWNLOADS): 21%
Want to learn more about how Wiraya can help you active and engage your customers in the critical moments of your customer lifecycle? Schedule a demo below.
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