Martech Report 2017

Leading marketing managers give their views on the value of marketing technology

The importance of Martech (Marketing Technology) has grown rapidly in the last 12 months, and the latest technology gives today’s marketers completely new opportunities for digital, automated and data-driven communications. But the latest technology also places demands on the marketing department’s working methods in terms of strategy, organization, processes and, in particular, the handling of customer data.

Today, there are many reports that deal with the challenges and opportunities of martech but there is no study that addresses the market with real life insight from leading marketing managers, highlighting the real inhibitors and opportunities that Martech currently presents.

The results have been compiled the report below. Key insights include:

  • Lack of analysts is a major problem for most companies. They are needed to process, analyze and recommend how to act on all customer data.
  • Marketing creates the strategy but integrating tech is key to performance.
  • Leading businesses are now moving from a siloed approach.
  • All business functions should focus on the end-to-end customer journey.
  • The most important factor for success in martech is a clear strategy, transformed throughout the organization, not just marketing.

https://www.wiraya.comIt’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach./

OTHER INSIGHTS

Success story:
Kundnöjdhet driver kundlojalitet
– Telia om proaktiv kommunikation som verktyg

Telia fokuserar på kundnöjdheten för att driva sin kundlojalitet  Det […]

Success story:
Länsförsäkringar Bergslagen arbetar med proaktiv kundvård för att möta sina kunder på bästa sätt

Tillsammans med Wiraya, arbetar Länsförsäkringar Bergslagen proaktivt för att löpande […]

How can companies improve their customer experience?

How can companies improve their customer experience? In this recording, […]