Latest news & press releases

Welcome to the Wiraya newsroom

Press contact

Find the latest Wiraya news here – or send your media enquiries our way.

January, 2021 - Stockholm, Sweden

Malin Wahlberg has been appointed new CEO at Wiraya from January 1st.

Prior to joining Wiraya, Malin worked at the utility company Vattenfall where she used Wiraya’s products with great success…

Read more…

July 13, 2020 - London, UK

Wiraya announces partnership with Optimove to help operators deliver superior player experience.

Today, precision customer activation company, Wiraya announced it has partnered with Optimove, the gaming industry’s leading CRM provider. By providing a seamless integration between the solution of both companies, the joint solution aims to provide superior player experience at a substantially higher caliber for global gaming operators.

Read more…

June 30, 2020 - Stockholm, Sweden

Customer experience marketing agency, A game above, partners with Wiraya to help companies captivate their customers throughout the customer journey.

Wiraya and A game above are proud to announce their agreement of a long-term strategic partnership to enhance customer acquisition, retention, and reactivation solutions by packaging brand client products with A game above promotions and Wiraya’s powerful communications platform to increase customer relevance and effectiveness, across many industries.

Read more…

January 23, 2020 - London, UK

International operator Videoslots takes proactive steps to lead the industry in Responsible Gambling.

Videoslots has signed a deal with Wiraya to deploy Wiraya’s Responsible Gambling Solution. This new approach enables Videoslots to take a proactive approach to the latest Responsible Gambling regulations while providing clear differentiation in the market.

Read more…


July 15, 2019 – London UK

Leading software provider EveryMatrix signs partnership agreement with Wiraya to develop a strategic commercial network. Read more…

May 07, 2019 – London, UK

New International operator Carousel group partners with Wiraya to rapidly grow in new target markets. Read more…

March 12, 2019 – London, UK

Poland’s largest sports betting brand STS, partners with Wiraya to deliver the best in player experience. Read more…

January 10, 2019 – Stockholm, Sweden

International iGaming operator CasinoPop partners with Wiraya to treat all players like VIP. Read more…

September 17, 2018 – Stockholm, Sweden

Wiraya accelerates growth by opening a new office in Malta.

July 25, 2018 – Stockholm, Sweden

Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty.

July 10, 2018 – Stockholm, Sweden

Global Gaming disrupts the market with an innovative approach to player engagement.

May 22, 2018 – Stockholm, Sweden

Telenor hits GDPR success after partnering with Wiraya on campaign to win consent.

Febuary 13, 2018 – Stockholm, Sweden

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe.

January 31, 2018 – London, UK

Black Type signs with Wiraya, to activate new customers and reward loyalty.

January 03, 2018 – London, UK

Fantasino chooses Wiraya to improve conversion rates in the challenging player activation process.

December 17, 2017 – Stockholm, Sweden

Casino Cruise chooses Wiraya to boost player activation through Mobile Customer Activation.

December 05, 2017 – London, UK

13 million households unaware they could be on worst-value energy tariffs.

June 15, 2017 – Stockholm, Sweden

Wiraya expands partnership with Wunderino to further improve player activation rates.

June 01, 2017 – London, UK

The Queen’s speech: Helen Mirren voted favourite voice for automated calls.

March 31, 2017 – Stockholm, Sweden

Wiraya receives share of 58 million SEK investment from VINNOVA for further development in Artificial Intelligence.

This is Wiraya

By using the perfect combination of interactive voice calls, personalised SMS and landing pages, Wiraya helps companies to engage with their customers in critical moments of the customer journey.

The Precision Customer Activation software, together with our leading expertise, generates a powerful and automated communication flow using the right message, the right tone, in channels people trust and at the right time for every single customer.

Wiraya inspires your customers to act!

Started in Sweden in 2008, Wiraya now has a presence in Stockholm, Malta, and London, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.


Wiraya Logo

Download logotype