How can you improve your customer retention?

With providers losing 14% of their customers on average YOY. How can you improve your customer retention? 

Mobile operators are losing massive amounts of customers every year as customers easily switch between different suppliers if they are unsatisfied. Latest figures suggest that on average, 14% of customers are lost each year by operators and it is 5x more expensive to recruit a new customer than it is to retain one.

Customers actively avoid brands that bombard them with poorly targeted communications. Research has shown that 58% of consumers claim they got irrelevant information and/or at the wrong time. This then leads to the consumer feeling unappreciated and then leaving with 54% of customers claiming they would have stayed if they had felt more appreciated. So how do you reduce churn and retain your customers?

With over 100 million customer interactions, we have found some solutions and are happy to announce that we will be addressing the issue at the 2019 CEM in Telecoms Europe conference taking place 30 September – 02 October, 2019 in Barcelona.

Our Chief Product Officer, Tom Stenius will be giving a presentation at the conference on how to tackle the single biggest mistakes in churn management that are driving customers away. He will be diving deep into the scalable and cost effective solutions such as how you can automate and communicate throughout the customer journey, using data and AI to personalise every communication. Tom will finally also be giving insights into how Wiraya’s mobile activation software can help operators to reduce churn with 5%.

If you want to come meet us at the conference and learn how to improve your customer retention, you can use our discount code Wiraya20 to get 20% off your pass. To find out more about our involvement at the conference, download the 2019 agenda here

We look forward to networking with you in Barcelona.

If you’re not able to attend, book a demo with us. We are happy to discuss your needs and give a quick demonstration on how you can boost your CLV with Wiraya.

Tom Stenius

Chief Product Officer

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